Privacy policy

Velvet Aura | Privacy Policy

Last updated: October 14, 2026

Velvet Aura operates this website, including its information, editorial content, features, digital products, curated recommendations, and related services (collectively, the "Services").

Our website, velvetauracollective.com, is powered by Shopify, which enables us to provide our online storefront and related services.

This Privacy Policy describes how we collect, use, and disclose personal information when you visit or interact with our website, purchase digital products, explore curated recommendations, or communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy concerning the collection, processing, or disclosure of personal information, this Privacy Policy controls.

Please review this policy to understand how your information is handled and the privacy choices available to you.

Personal Information We Collect or Process

When we refer to "personal information," we mean information that identifies or can reasonably be linked to you or another individual.

Personal information does not include information that has been appropriately anonymized or de-identified so that it cannot reasonably be associated with an identifiable person.

Depending on how you interact with our Services, where you live, and applicable legal requirements, we may collect or process the following categories of information:

• Contact details: Your name, email address, telephone number, billing address, and other contact information provided through our website.

• Financial information: Payment methods, transaction details, payment confirmations, and other payment-related information processed through Shopify and authorized payment providers.

• Account information: Account identifiers, login credentials, preferences, settings, and related account information.

• Transaction information: Products viewed, items added to a cart or wishlist, purchases, cancellations, returns, exchanges, and transaction history.

• Communications: Information provided when contacting us, submitting inquiries, requesting support, or communicating with Velvet Aura.

• Device information: Information about your device, browser, network connection, IP address, and other technical identifiers.

• Usage information: Information about how and when you interact with or navigate our website, including pages visited, links selected, and engagement with our content.

We may also process inferences derived from this information where permitted by applicable law.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you: When you create an account, purchase digital products, subscribe to communications, complete forms, contact us, or otherwise provide information.

• Automatically through our Services: Through your device, browser, cookies, pixels, and similar technologies when you visit or interact with our website.

• From service providers: Including Shopify and other providers that support website functionality, payments, analytics, security, communications, and related operations.

• From partners or other third parties: Including marketing platforms, analytics services, affiliate networks, and other business partners where applicable.

How We Use Your Personal Information

Depending on how you interact with Velvet Aura, we may use personal information for the following purposes.

Providing, Tailoring & Improving Our Services

We use personal information to operate our website, process payments, deliver digital purchases, manage customer accounts, remember preferences, provide customer support, and improve our offerings.

This may include facilitating transactions, maintaining purchase records, delivering digital downloads, responding to customer inquiries, and recommending relevant content or products.

Marketing & Advertising

We may use personal information to provide marketing and promotional communications, including newsletters, editorial updates, product announcements, and other information relating to Velvet Aura.

We may also use information about website activity to measure marketing performance and, where permitted, support personalized advertising.

You may unsubscribe from promotional emails at any time using the unsubscribe link included in those communications.

Security & Fraud Prevention

We may use personal information to authenticate accounts, support secure transactions, detect suspicious activity, prevent fraud, investigate unauthorized use, and protect our website and customers.

If you create an account, you are responsible for maintaining the confidentiality of your login credentials.

Communicating With You

We use personal information to answer questions, provide support, resolve purchase-related issues, and maintain our relationship with customers and subscribers.

Legal & Administrative Purposes

We may process personal information to comply with applicable laws, respond to lawful requests, maintain records, resolve disputes, protect legal rights, and enforce our policies.

Cookies, Analytics & Similar Technologies

Velvet Aura and its service providers may use cookies, pixels, and similar technologies to operate the website, understand visitor activity, improve website performance, and measure marketing effectiveness.

Depending on the technologies enabled, these may include:

• Essential Shopify technologies supporting storefront functionality, checkout, security, and customer preferences.

• Analytics tools, including Google Analytics, that help us understand website traffic, referral sources, and visitor interactions.

• Advertising and measurement technologies, including Pinterest-related tracking where enabled.

• Affiliate-link tracking and referral attribution technologies used by third-party retailers and affiliate networks.

These technologies may process information such as IP addresses, device identifiers, pages visited, referral information, and interactions with website features.

Some technologies are necessary for website operation. Others may be used for analytics, advertising, or personalization, subject to applicable law and your privacy choices.

You may be able to manage certain cookies through your browser settings or the privacy controls available on our website.

Disabling certain technologies may affect website functionality.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate purposes consistent with this Privacy Policy.

These circumstances may include:

Service Providers

We may disclose information to Shopify, payment processors, technology providers, data analytics services, customer support providers, cloud storage services, and other companies assisting with our business operations.

Business & Marketing Partners

We may disclose information to marketing and advertising partners to support advertising, campaign measurement, personalization, and related services.

For example, Shopify may support personalized advertising through third-party services based on website activity and interactions with participating merchants.

Our marketing partners may process information according to their own privacy notices.

Depending on where you reside, you may have the right to opt out of certain information-sharing activities used for targeted advertising.

You can exercise applicable opt-out rights through our Data Sharing Opt-Out Page.

With Your Direction or Consent

We may disclose information when you request, direct, or otherwise consent to the disclosure, including through certain third-party integrations or services.

Corporate Affiliates

Where applicable, we may disclose information within our corporate group or to affiliated entities for legitimate business purposes.

Legal Obligations & Business Transactions

We may disclose information in connection with applicable legal obligations, lawful government requests, litigation, investigations, enforcement of our policies, protection of legal rights, or business transactions such as a merger, acquisition, or restructuring.

Affiliate Links & External Retailers

Velvet Aura features curated product recommendations and editorial content that may link to independent third-party retailers, including Amazon.

Some external shopping links contain affiliate tracking information that allows retailers or affiliate networks to attribute qualifying purchases.

When you select an affiliate link or visit an external retailer, that retailer or affiliate network may collect information about your interaction through cookies, referral parameters, tracking identifiers, or similar technologies.

If you complete a purchase through an external retailer, the retailer independently collects and processes the information necessary to complete the transaction, including payment, shipping, and order details.

Velvet Aura does not directly process payments or fulfill orders for products purchased through external retailers.

Affiliate partners may provide reporting information about referrals, qualifying purchases, and commissions. The information available to Velvet Aura depends on the applicable partner's reporting practices.

External retailers and affiliate networks maintain their own privacy policies. We encourage you to review those policies before sharing personal information or completing a purchase.

Relationship With Shopify

Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide, maintain, protect, and improve its platform.

Information submitted through Velvet Aura may be transmitted to and processed by Shopify and other service providers, including providers located in countries other than your country of residence.

To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate information obtained from interactions with our store and, where applicable, other participating merchants and Shopify services.

To provide these enhanced features, Shopify may use personal information collected from interactions with Velvet Aura, other participating merchants, and Shopify.

In these circumstances, Shopify may be independently responsible for certain processing activities, including responding to requests concerning personal information it processes for its own purposes.

For more information, please review the Shopify Consumer Privacy Policy.

Depending on where you live, you may also exercise certain rights through the Shopify Privacy Portal.

Third-Party Websites & Links

Our Services may include links to websites, retailers, social media platforms, and other online services operated by third parties.

If you follow a link to a website that Velvet Aura does not own or control, we encourage you to review its privacy policy, security practices, and applicable terms.

We do not control the collection, use, or disclosure of personal information by independently operated third-party websites.

Information shared publicly or through third-party social media platforms may also be visible to other users and processed according to those platforms' policies.

Including a link to an external website does not, by itself, imply endorsement of that website's privacy practices or its operator.

Children's Data

Our Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If a parent or guardian believes a child has provided personal information through Velvet Aura, they may contact us using the details below to request appropriate action, including deletion where applicable.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "sell" or "share," as those terms are defined under applicable law, the personal information of individuals under 16 years of age.

Security & Retention of Your Information

We take reasonable measures, directly and through our service providers, to support the security of personal information processed through our Services.

However, no security measures are completely impenetrable, and we cannot guarantee absolute security.

Information transmitted electronically may be subject to security risks. We recommend avoiding unsecured communication channels when sharing sensitive information.

The length of time personal information is retained depends on factors including:

• Whether the information is needed to maintain an account or provide Services.

• Whether it is necessary to complete transactions or provide customer support.

• Applicable tax, accounting, or legal obligations.

• The need to resolve disputes or enforce agreements.

• Security, fraud prevention, and other legitimate business requirements.

Information may be deleted, anonymized, or otherwise handled in accordance with applicable law and relevant retention practices when it is no longer required.

Your Rights & Choices

Depending on where you live, you may have some or all of the following rights concerning your personal information.

These rights are not absolute, may apply only in certain circumstances, and may be subject to exceptions permitted by applicable law.

Right to Access or Know

You may have the right to request information about the personal information we maintain about you.

Right to Delete

You may have the right to request deletion of personal information, subject to applicable legal exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right to receive a copy of certain personal information or request its transfer to another party, where applicable.

Right to Opt Out of Sale or Sharing for Targeted Advertising

Depending on your location, you may have the right to opt out of the sale or sharing of personal information, or certain processing used for targeted advertising.

You can exercise applicable rights through our Data Sharing Opt-Out Page.

Where applicable law requires, we recognize supported Global Privacy Control signals as requests to opt out of covered data-sharing activities for the relevant browser or device.

If the device can be associated with a Shopify account, the request may also be applied to that account.

For more information, visit Global Privacy Control.

Other than Global Privacy Control, we do not recognize other browser-based "Do Not Track" signals.

Marketing Preferences

You may unsubscribe from promotional emails using the unsubscribe option in our communications.

You may still receive non-promotional messages concerning purchases, accounts, customer support, or other necessary services.

Additional Rights for UK & European Visitors

If you reside in the United Kingdom or European Economic Area, you may have additional rights under applicable data protection laws.

Subject to applicable exceptions and limitations, these rights may include:

• The right to object to certain processing.

• The right to request restriction of processing.

• The right to withdraw consent where consent is the basis for processing.

• Rights of access, correction, deletion, and portability where applicable.

Withdrawing consent does not affect the lawfulness of processing performed before the withdrawal.

You may exercise applicable rights by contacting Velvet Aura using the information provided below.

For information about Shopify's independent processing and related privacy rights, visit the Shopify Privacy Portal.

Exercising Your Privacy Rights

You may submit privacy-related requests using the controls available through our website or by emailing:

community@velvetauracollective.com

We may need to verify your identity before processing certain requests, as permitted or required by law.

Where applicable, you may authorize another person to submit a request on your behalf. We may require evidence of that authorization and additional identity verification.

We will respond to requests within the time frames required by applicable law.

We will not unlawfully discriminate against you for exercising your privacy rights.

Complaints

If you have questions or concerns about how Velvet Aura collects or processes personal information, please contact us using the details below.

Depending on where you live, you may have the right to appeal a decision concerning a privacy request or submit a complaint to the appropriate data protection authority.

For European Economic Area visitors, information about relevant supervisory authorities is available through the European Data Protection Board.

International Transfers

Personal information may be transferred, stored, or processed in countries other than the country where you reside.

Where applicable, transfers of personal information from the European Economic Area or United Kingdom will rely on recognized legal mechanisms, such as the European Commission's Standard Contractual Clauses, applicable UK contractual safeguards, or other lawful transfer arrangements.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, Services, technology providers, or applicable legal requirements.

When updates are made, we will publish the revised policy on this website and update the "Last updated" date.

Where required by applicable law, we will provide additional notice of material changes.

Contact

For questions about this Privacy Policy, our privacy practices, or requests concerning your personal information, please contact:

Velvet Aura

Website: velvetauracollective.com

Email: community@velvetauracollective.com

Contact: Contact Velvet Aura

For purposes of applicable data protection laws, Velvet Aura is responsible as a data controller for personal information where it determines the purposes and means of processing, subject to the separate responsibilities of Shopify and other independent providers.